Databases

’…an essential and fascinating manual for every woman who wants to understand equality within an ever-changing, modern world.’ Scarlett Curtis

‘…[this book] taught me more than any book has ever taught me about AI.’ Chris Evans, Virgin Radio

An irreverent, provocative, and visually fascinating look at what our online lives reveal about who we really are – and how this deluge of data will transform the science of human behaviour.

IQ tests, which measure our ability to retain information, are out-dated. In the digital era, the new IQ is not about retaining knowledge, but managing it.

Winner of the Royal Society Winton Prize for Science Books 2012, the world's leading prize for popular science writing.

Winner of the Royal Society Winton Prize for Science Books 2012, the world's leading prize for popular science writing.

This enhanced e-book version contains twelve animations created by graphic design students from the world renowned Central Saint Martins college of Art and Design.

Winner of the Royal Society Winton Prize for Science Books 2012, the world's leading prize for popular science writing.

This enhanced e-book version contains twelve animations created by graphic design students from the world renowned Central Saint Martins college of Art and Design.

Winner of the Royal Society Winton Prize for Science Books 2012, the world's leading prize for popular science writing.