Scarlett Thomas

Everyone loves working at PopCo. It’s a very young, very cool company with no dress code, no rules and no set working hours. If you work at PopCo you’re just as likely to pull all-nighters making prototypes as you are to suddenly decamp en masse to Prague for a week of trend-spotting or fact finding. It’s that sort of place.

Alice is the exception. She likes working for PopCo, but she doesn’t love it. She’s good at her job though. She’s inherited a love of puzzles from her grandfather who was a code-breaker at Bletchley Park during the war, and is quietly becoming the star of PopCo’s ‘Ideation’ team.

Now Alice has been called down to a mysterious ‘thought camp’ in Devon with the rest of the team. They’re brainstorming over the toy market for teenage girls. Boys have plenty of crazes from Pokemon cards to videogames, but no one has come up with a killer brand for teenage girls. PopCo want to be first and Alice thinks she’s cracked it, but suddenly she’s not that sure she wants to unleash her idea on the world. Could it have another application? And how sinister is marketing to children anyway?

PopCo is a compelling story of rivalry, secrecy, big business and branding, an eye-opening work of fiction by a smart, edgy young writer.

Reviews of PopCo

  • Praise for PopCo:

    ‘Hugely ingenious … Mind-stretching fun’ Boyd Tonkin, Independent

    Praise for Going Out:

    ‘GOING OUT takes the most important human preoccupations and fashions a dazzling entertainment out of them. It is beautifully controlled, incredibly disciplined, and points the way to a new future for English fiction. Fans of Coupland and Murakami: here is your new favourite author.’ Matt Thorne

    ‘Original, funny and full of insight. Scarlett Thomas’s voice is pitch-perfect and she has created a brilliant and assured novel with themes that resonate long after the book has been put down.’ Chrissie Glazebrook, author of THE MADOLESCENTS

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