New Rules for the New Economy: 10 Ways the Network Economy is Changing Everything

The old rules are broken: this is the survival kit for the new economy. Kelly, executive editor of Wired magazine, offers 10 fundamental principles of the connected economy. The traditional wisdom of the industrial age is inverted, leading to surprising wisdom: Seek plentitude, not scarcity. Feed the web first. Let go at the top. Avoid efficiency.

Forget supply and demand. Forget computers. Today, communication, not computation, drives change. Commerce is rushing into a world where connectivity is everything, and where old business know-how means nothing. In this new order, success flows primarily from understanding networks, and networks have their own rules. In The New Rules, Kevin Kelly, executive editor of Wired, presents 10 fundamental principles of the connected economy. The traditional wisdom of the industrial world is inverted, leading to surprising wisdom: Seek plentitude, not scarcity. Feed the web first. Let go at the top. Avoid efficiency.

The New Rules is a spirited and mould-breaking book that follows the footsteps of futuristic best-sellers such as Megatrends, The Year 2000, and FutureShock. It is a hands-on, cutting edge tool for every manager and CEO worried about the future, and especially helpful for anyone curious about where the economy is going. The moral of The New Rules is clear: Those who play by the new rules will prosper; those who ignore them will not.