Big Data is used to spy on us, hire and fire us, and sell us things we don’t need. In ‘Dataclysm’, Christian Rudder puts this flood of information to an entirely different use: understanding human nature. Drawing on terabytes of data from Twitter, Facebook, Reddit, OkCupid, and many other sites, Rudder examines the terrain of human experience to answer a range of questions: Does it matter where you went to school? How racist are we? How do political views alter relationships? Philosophers, psychologists, gene hunters and neuroscientists have tried to explain our flaws and foibles. Rudder shows that in today’s era of social media, a powerful
new approach is possible, one that reveals how we actually behave when we think no one’s looking.
Outrageous and illuminating, ‘Dataclysm’, is a portrait of our essential selves – dark, absurd, occasionally noble – and a first look at a revolution in the making.
Reviews of Dataclysm
‘Blogger Christian Rudder posts only once a month or so, but each item is a wonder, packed with creative analysis and infographics based on data from questionnaires the site uses to match prospective lovebirds’ TIME’S Best Blogs of 2011, Time
‘If a profile like Christian Rudder’s turned up in an OKCupid user’s search results, it would certainly merit a deeper look. As a Harvard graduate, who’s helped launch and sell two successful companies … and an indie musician who’s appeared in the romcom, “Nick and Norah’s Infinite Playlist,” he’d be a catch by most standards’ Download.com
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