Matt Rudd is senior writer at the Sunday Times. In the name of journalism, he has worn a short skirt in public, had a tour of a £300,000 lettuce shredder and stood outside Pippa Middleton’s book launch for six hours in the freezing cold. In the name of this book, he has spent the last two years on the road with binoculars, a notebook and many Red Bulls. He lives in Kent with his family. Follow him mattrudd.