Fourth Estate

Back in 1999, Richard, Adam and Jon got a bit bored of the jobs they were doing. So they bought £500 worth of fruit, crushed it all up to make smoothies and sold them at a little music festival in London. Above the stall was a big sign saying ‘Do you think we should give up our jobs to make these smoothies?’ and put out a bin saying YES and a bin saying NO. At the end of the weekend the YES bin was so full so they went in the next day and resigned. The following day, innocent was set up.