Back in 1999, Richard, Adam and Jon got a bit bored of the jobs they were doing. They realised they were leading unhealthy lives, always working late and eating rubbish food when they got home, watching too much telly. So after years of talking about starting a business, they put their money where their mouths were. They bought £500 worth of fruit, crushed it all up to make smoothies and sold them from a stall at a little music festival in London. Above the stall was a big sign saying ‘Do you think we should give up our jobs to make these smoothies?’ and put out a bin saying ‘YES’ and a bin saying ‘NO’. At the end of the weekend the ‘YES’ bin was so full so they went in the next day and resigned. The following day, innocent was was set up.
Since then, we’ve gotten a bit bigger. There now around 200 odd people working at Fruit Towers, our smoothies are sold all over the UK, Ireland and Europe and we’re dabbling in vegetables through our veg pots, not to mention having the odd music festival, pop up café and village fete every now and then.
Despite having grown and started making more stuff, we’re still all about helping make being healthy that little bit easier and tastier. Which is why we wrote this recipe book. We believe that there’s nothing more important, nutritionally or socially, than getting everyone sat together at meal times, excited about the stuff that’s on their plate. Even better, we reckon that this book will have them clearing their plates, and maybe even helping with the washing up. Though we can’t guarantee that last bit.